Brave 3.0 – redesign process part 1. The Challenge

Wojtek Ryrych
Wojtek Ryrych Front-end Developer

Read time: 5 min

Nov 12, 2019

What are the steps of redesigning process?

The process consisted of a few phases:

  • Research–where we are and who we are
  • Creating personas–deciding who are we communicating with
  • Shaping communication by establishing a tone of voice
  • Creating wireframes

In the end, we had all the necessary information to hire a design agency that created a new design for us.

Challenge

Recently we have noticed a drop in requests for target technologies–Python and JavaScript. As the site was not updated for a long time, our first idea was to update the visuals. The content was not complete. The page did not tell things that we care about: values, how we work, and what we do. One can tell that we embodied The cobbler’s children way of life. Sad, but true. Soon, we realized that the new design will be done last. We started to dig deeper. Our goal was to transform the company into a focused software house from Krakow, Poland. The team responsible for the project analyzed numerous marketing and sales documents. We collected feedback from co-workers and target clients. Over 20 of them gave us feedback at different stages of the process. Their invaluable opinion helped us spot inconsistencies. To sum up, the research phase was the foundation for further steps.

In part two we’re sharing insight into our approach. You will learn how creating personas, voice of tone, and wireframes can smooth out the process of rebranding. 

Wojtek Ryrych
Wojtek Ryrych Frontend developer highly focused on UI/UX. He knows that clear and transparent communication is crucial in building an outstanding company culture.

Read time: 5 min

Nov 12, 2019

Schedule /a meeting/

with our specialist Michał Maj

Michał Maj
Michał Maj Business Development Manager

Read more from our brave's writers

Our mission is to be /trusted partner
to our clients/
in the field of webplatform
development & staff augmentation

Check our rank

developmentclutchdevelopment
  • development
  • clutch
Item 1 of 3

0 Professionals

0 Finished project

Kudos.

  • “Not afraid of doing even the most difficult tasks and proposing innovative solutions. They don’t avoid challenges, rely on new technologies, and - most importantly - always carry the projects through from the beginning to the end.”

    Adam Bogdan
    Adam Bogdan Python Developer
Item 1 of 8

Let’s
/keep in touch/

We're happy to help! Leave your contact data, and we will get in touch with you within one business day.

Tell us about your needs, ask about our experience, portfolio, and even partnership programs.

Contact us

Thinking of
joining
/Bravelab/?

We are on constant lookout for new talents to join our Brave team! Don’t wait and check our latest Job openings!

Careers