The process consisted of a few phases:
- Research–where we are and who we are
- Creating personas–deciding who are we communicating with
- Shaping communication by establishing a tone of voice
- Creating wireframes
In the end, we had all the necessary information to hire a design agency that created a new design for us.
In part two we’re sharing insight into our approach. You will learn how creating personas, voice of tone, and wireframes can smooth out the process of rebranding.